Acxiom takes off your digital clothes. If you missed this weekend’s Sunday New York Times Business section, follow this link and you will learn about a company near Little Rock that analyzes your every move, on and off the web. While the search engines and big online retailers may track your data, Acxiom combines that data together with your in-store buying habits to determine your demographic, income level and whether or not you are worth getting special offers. Have you ever had someone at the checkout ask for your zip code? That’s a key piece of data that validates the matchup of virtual and real shopping and other interests.
You’ll learn more about this in my upcoming second post on the Right to Privacy and why technology and powerful statistical modeling have all but eliminated the need for a retina scan to identify Y-O-U.
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